Homework #9



What: Advertising/Promotion (poster)

Function: It informs and promotes to the viewer about an exhibition.

Where: Instagram (@dnmd_seoul)

Quality: The design of the poster is very clean and organized, which makes it easy for the viewer to browse within the poster for different kinds of information about the event. The limited color palette and typefaces also give it a simple and unified look.

Style: Swiss International- the use of grid is very prominent in this poster. Slight (not overly done) experimentation with the arrangement of "maak" as well as the asymmetric arrangement of the elements make the poster a Swiss International style. In addition, sans-serif font and negative space were also favored in the era.


What attracted me: I was attracted at the simplicity and organized look of the poster. I especially like the translucent "OPEN" in the background that is necessary for the poster to not look empty or  incomplete with much negative space.

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